View Poll Results: How long will this line last?

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  • Forever: It will be a main focus of Dark Horse moving forward.

    4 17.39%
  • 10+ years. This line will grow and do well for a long time.

    4 17.39%
  • 3-5 years: It will stagger along and maintain for a while.

    11 47.83%
  • 1 year or less: Dont get too attached, it aint gonna last.

    5 21.74%
Multiple Choice Poll.
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  1. #1

    Default How long will the Dark Horse Superhero line last?

    Just wondering how long the readers here believe the Project Black Sky universe published by Dark Horse will stay in publication? Decided to do a poll on it so lets see a show of hands!

    Personally I want it to last forever.
    @BslyTheGamerGuy (Twitter)
    Http://Bslydarksky.blogspot.com (Blog) - Updated 3/31/14 FCBD with DARK HORSE and PROJECT BLACK SKY!!

  2. #2
    Mark Brodersen hondobrode's Avatar
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    I do too, and if Dark Horse is committed, like it sounds like they are, I think it'll stay.
    I am what I am and that's all what I am

  3. #3
    Hardcover addict dupont2005's Avatar
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    How long have Dark Horse superhero universes last in the past?
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  4. #4
    Got Tickets for SDCC '15! Power Torch's Avatar
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    Quote Originally Posted by dupont2005 View Post
    How long have Dark Horse superhero universes last in the past?
    There were a lot of different problems back then when they tried. I think they have a higher chance now then they did then. Superheros are bigger now, comics are not as dead or dying as they were.

    I hope it will last forever, I think it is going to be there main focus during the next few years or at least awhile.
    "I'm no KILLER, I merely prevent greedy individuals from despoiling the planet."
    -Poison Ivy;BoP#3
    -Pulls:Dark Horse: Ghost, X, Captain Midnight, Blackout. (Check profile for DC).

  5. #5
    Senior Member Dark-Flux's Avatar
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    2-3 years. I doubt their sales will be high enough to sustain a wok for hire model.

    Im guessing they may retreat to a mini-series release plan over ongoings.

  6. #6

    Default

    Honestly, since they are growing the lines popularity and more and more people are adopting the line I could see it sticking around for quite some time. It all depends on if the books remain profitable, which rumor has it they are, and whether or not Dark Horse advertising gets better for the books to build a reader base.

    Time will tell.
    @BslyTheGamerGuy (Twitter)
    Http://Bslydarksky.blogspot.com (Blog) - Updated 3/31/14 FCBD with DARK HORSE and PROJECT BLACK SKY!!

  7. #7
    Hardcover addict dupont2005's Avatar
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    Quote Originally Posted by Power Torch View Post
    There were a lot of different problems back then when they tried. I think they have a higher chance now then they did then. Superheros are bigger now, comics are not as dead or dying as they were.

    I hope it will last forever, I think it is going to be there main focus during the next few years or at least awhile.
    Super heroes aren't bigger. Spiderman is bigger. Only a couple of the a-list mainstream heroes are selling more copies than before, all the rest struggle to stay in print for over a year, even at Marvel and DC.
    The Copper Age is my Golden Age
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  8. #8
    Got Tickets for SDCC '15! Power Torch's Avatar
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    Quote Originally Posted by dupont2005 View Post
    Super heroes aren't bigger. Spiderman is bigger. Only a couple of the a-list mainstream heroes are selling more copies than before, all the rest struggle to stay in print for over a year, even at Marvel and DC.
    I mean the Superhero genre is more popular and bigger then it was then....and they maybe struggling, but not anywhere close as they were then.
    "I'm no KILLER, I merely prevent greedy individuals from despoiling the planet."
    -Poison Ivy;BoP#3
    -Pulls:Dark Horse: Ghost, X, Captain Midnight, Blackout. (Check profile for DC).

  9. #9
    Hardcover addict dupont2005's Avatar
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    Quote Originally Posted by Power Torch View Post
    I mean the Superhero genre is more popular and bigger then it was then....and they maybe struggling, but not anywhere close as they were then.
    In movies they're more popular. In comics, no, their market share shrinks annually.
    The Copper Age is my Golden Age
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  10. #10

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    Regardless, if Dark Horse is making a profit than the books will continue on.
    @BslyTheGamerGuy (Twitter)
    Http://Bslydarksky.blogspot.com (Blog) - Updated 3/31/14 FCBD with DARK HORSE and PROJECT BLACK SKY!!

  11. #11
    Welcome to Bleeker Street MRP's Avatar
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    Only as long as people continue to buy it in sufficient numbers to sustain it. The challenge will be to bring in new readers to make up for reader attrition which is natural in all titles and to keep the line accessible for said new readers. The longer it runs the more difficult that becomes in today's market. Our local shop has already stopped carrying it because no customers were buying the copies he had ordered in for the shelves, and the pull customers he had for the books dropped them. I tried Captain Midnight and it was ok but it didn't survive when I cut down my pull list by 75%. The other pull customer picked up the first issue and dropped before #2 came out. It is doing better in the other shops within driving distance whose owners I talk to (I edit books for a local indy self-published studio so I make the rounds to shops at least once a month or so) but only marginally. It's a quality endeavor, I hope it does well, but I have reservations.

    -M
    A lunatic is easily recognized...You can tell him by the liberties he takes with common sense...and by the fact that sooner or later he brings up the Templars.
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  12. #12
    Got Tickets for SDCC '15! Power Torch's Avatar
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    Quote Originally Posted by dupont2005 View Post
    In movies they're more popular. In comics, no, their market share shrinks annually.
    In 1997 comics were at a high point selling high, but by the 2000s (2001) comics drop by almost have sales. Right now they are higher then in the 2000s, in the 2000s is when Dark Horse had to cancel the series cause everything was selling low. Comics are selling high right now, cause they are more popular then they were in the 2000s.

    Unit Sales for Diamond's Top
    300 Comic Books from each month (est.):
    1997 100.32 million copies
    1998 84.45 million copies
    1999 78.08 million copies
    2000 69.26 million copies
    2001 66.92 million copies
    2002 70.27 million copies
    2003 73.02 million copies
    2004 74.14 million copies
    2005 76.13 million copies
    2006 81.85 million copies
    2007 85.27 million copies
    2008 81.34 million copies
    2009 74.88 million copies
    2010 69.20 million copies
    2011 72.13 million copies
    2012 80.55 million copies
    2013 84.51 million copies

    They are not at there highest right now, but they are not at there lowest as well. Over all, comics are selling more then they did in the early 2000s.

    Source
    "I'm no KILLER, I merely prevent greedy individuals from despoiling the planet."
    -Poison Ivy;BoP#3
    -Pulls:Dark Horse: Ghost, X, Captain Midnight, Blackout. (Check profile for DC).

  13. #13
    Welcome to Bleeker Street MRP's Avatar
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    Quote Originally Posted by Power Torch View Post
    In 1997 comics were at a high point selling high, but by the 2000s (2001) comics drop by almost have sales. Right now they are higher then in the 2000s, in the 2000s is when Dark Horse had to cancel the series cause everything was selling low. Comics are selling high right now, cause they are more popular then they were in the 2000s.

    Unit Sales for Diamond's Top
    300 Comic Books from each month (est.):
    1997 100.32 million copies
    1998 84.45 million copies
    1999 78.08 million copies
    2000 69.26 million copies
    2001 66.92 million copies
    2002 70.27 million copies
    2003 73.02 million copies
    2004 74.14 million copies
    2005 76.13 million copies
    2006 81.85 million copies
    2007 85.27 million copies
    2008 81.34 million copies
    2009 74.88 million copies
    2010 69.20 million copies
    2011 72.13 million copies
    2012 80.55 million copies
    2013 84.51 million copies

    They are not at there highest right now, but they are not at there lowest as well. Over all, comics are selling more then they did in the early 2000s.

    Source
    The part you're leaving out is Dark Horse share of the market. While sales were at its lowest in 2000, Dark Horse had a larger share of the market that year than in 1997 or currently in 2013. Using the same source as you did, since Comichron supplies market share data for those years as well...

    Dark Hose Market Share units during those same years (approx units)
    1997 4.34% (4.35 million)
    1998 4.44% (3.75 million)
    1999 6.76% (5.28 million)
    2000 5.99% (4.15 million)
    2001 4.54% (3.04 million)
    2002 4.63% (3.25 million)
    2003 3.86% (2.82 million)
    2004 4.08% (3.02 million)
    2005 3.76% (2.86 million)
    2006 3.20% (2.61 million)
    2007 4.48% (3.8 million)
    2008 5.05% (4.1 million)
    2009 4.05% (3.03 million)
    2010 3.88% (2.68 million)
    2011 3.35% (2.41 million)
    2012 3.80% (3.06 million)
    2013 4.50% (3.8 million)

    If you look at Dark Horse's actual numbers, it does not increase or decrease in the same trend as the market as whole; there are years the total market declined by Dark Horse increased and vice versa, so the market growth is in no way an indicator for Dark Horse's potential growth or lack thereof. The numbers also do not refelct digital sales impace in recent years, and DH maintains their own platform rather than using comicology, so data for that is unavailable. YOu are also operating form an assumption that market growth is based on superhero sales, and a good chunk of the market growth the last 2 years has come form non-superhero titles such as Walking Dead and Saga for Image (whose market share continues to grow). Unless you have a breakdown on units by genre, and what units are gaining and losing marketshare in each of those years, the market trend as a whole(whether growth or decline) has extemely limited usefulness as a predictor of future success of DH's superhero line. As seen from the track record, DH could lose market share and move less units while the market as a whole grows (as has been the case) or sell more units and gain market share whole the larger market is shrinking (as happened in 2000).

    The growth of the trade paperback market has also significantly transformed the marketplace since 1997 as well, further invalidating the Diamond numbers as an indicator/predictor of DH potential success. It is also not a guarantee that if super hero sales are up, that this will transfer to sales of Dark Horse super hero titles. Those few new readers coming in form other media will be looking for products that feature the characters they are familiar with from other media, not necessarily what DH is offering, and if they are seeking digital editions they will not come to DH unless they know of DH already since DH doe snot offer its titles on a more general platform.

    It will be hard to see how successful the Dark Horse books will be until we see hard data from them, at least the initial orders on the first 3 months to see where they debut and what the attrition rates are.

    Lets look at some real numbers for DH superhero titles.

    X debuted in May 2013 with #1 selling 11,071 copies, by #3 that was down to 7,172 copies, and in Dec 2013 #8 sold 4,729 copies so it has lost more than half of its initial sales in less than a year.

    Captain Midnight #1 sold 7,783 copies but in Dec 2013, #6 sold only 4,213 copies, again losing almost half of its initial sales in half a year.

    The other DH hero title in December 2013 was Brain Boy #0, which manages sales of 3,249 copies.

    DH best sellers in Dec 2013-The Star Wars (Lucas draft) #4 47, 292 copies
    Star Wars (Lucas draft #0 40,531
    Star Wars ongoing #12 33,093
    Hellboy in Hell #5 21,026 copies

    So despite the "popularity" of superheroes, they are not what is driving Dark Horse sales, and are not growing or maintaining their reader base for DH as months pass. That does not speak well for the long term viability of a super-hero line, whether or not DH editorial is committed to it.

    -M
    A lunatic is easily recognized...You can tell him by the liberties he takes with common sense...and by the fact that sooner or later he brings up the Templars.
    -Umberto Eco

  14. #14
    NEW VALIANT blog is up! Manga4life's Avatar
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    I see this line of books evolving and getting stronger. I see Dark Horse sticking behind it and the books picking up steam as they go, and of DH is making moolah off the books than they're not going anywhere anytime soon.

    They're sticking around guys, learn to love it

  15. #15
    Hardcover addict dupont2005's Avatar
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    Quote Originally Posted by Power Torch View Post
    In 1997 comics were at a high point selling high, but by the 2000s (2001) comics drop by almost have sales. Right now they are higher then in the 2000s, in the 2000s is when Dark Horse had to cancel the series cause everything was selling low. Comics are selling high right now, cause they are more popular then they were in the 2000s.

    Unit Sales for Diamond's Top
    300 Comic Books from each month (est.):
    1997 100.32 million copies
    1998 84.45 million copies
    1999 78.08 million copies
    2000 69.26 million copies
    2001 66.92 million copies
    2002 70.27 million copies
    2003 73.02 million copies
    2004 74.14 million copies
    2005 76.13 million copies
    2006 81.85 million copies
    2007 85.27 million copies
    2008 81.34 million copies
    2009 74.88 million copies
    2010 69.20 million copies
    2011 72.13 million copies
    2012 80.55 million copies
    2013 84.51 million copies

    They are not at there highest right now, but they are not at there lowest as well. Over all, comics are selling more then they did in the early 2000s.

    Source
    Yeah, what does this have to do with what I've said? I've already admitted that a handful of the most popular super hero franchises are selling well. It's the fact that the sales are concentrating more and more on those few popular characters that's the problem. How many New 52 titles have been cancelled already? Diamond's top 300 includes non super hero books, by the way.
    The Copper Age is my Golden Age
    My 2014 1000 comic progress

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