the other artist, forget his name. That's a cute picture you found, there's another one that's a different pose that looks like he copied it
Hawkeye is an awesome title I would highly recommend. I didn't know anything about Kate Bishop prior to picking up Hawkeye but I didn't need to know anything ahead of time either. Great artwork and great story.
It's a fun comic. It really plays with the language of the medium. It's not the greatest work of literature in the 21st century, but it has it's own personality. Kate is portrayed rather engagingly.
Whether Kate looks like Zooey or not does not effect the quality of the book or say what the target audience is. I will say the book falls into a hipster/indie audience but that's mostly just because it's non traditional.
My Canon > Your Canon
"Um, blah, blah, blah. And, Girl Power. Feminism, d'you know what I mean?"