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Brian, you're making a bad assumption about the issue of "growing the market".
The companies don't give a rat-frak about "growing the market"! Their eyes are on Hollywood now. The comic divisions are nothing but holding companies for IP franchises and R&D for proposed new characters (and the later only rarely these days).
I really do not have the time or inclination to do the massive amount of legwork for DC on this initiative to make it work even half-assedly. The incentive of future sales is not there, so why would I? Also, I don't sell to speculators, I sell to readers (that just end up being collectors by default). Therefore I have been assaulting my regular pull-and-holds for hard numbers on all of these books (using copies of CSN #1358, thanks CSN), and for virtually all titles I will be ordering SUBS ONLY.
It will hurt my bottom line, but I've done the number crunching and I'll get by. My aim is 100% sell-through, which of course would be 0% loss; I simply refuse to take a beating on this, for every point that Brian makes and then some. I am only glad that these are ".1" issues, so when customers ask when Batman #24 comes out, I can tell them October.
The only wild card is how much it will hurt sales of DC's line in October, as every single title that month will in effect be "shipping late", and it has been proven a million times over that late shipping hurts sales. DC are the ones alienating their customer base by taking their entire regular line away from them for an entire month. Unfortunately there isn't much I can do about that, though.
^Because the bean-counters in Marketing tell them that this is the best way to "spike" sales. And that however many point jump in sales (even for just an issue or two) is what it's all about in the monthlies now.
I guess I'm in the minority here, but the rogues gallery is one of my favorite aspects of Batman. It's loaded with interesting characters: Joker, Riddler, Penguin, Catwoman, Poison Ivy, Harley Quinn, etc. And as somebody who's new to the comic book scene (excluding a few graphic novels I bought at bookstores), I find the amount of product to be really overwhelming (and way beyond my income level). So cherry picking issues that feature my favorite villains is a good way to get a Batman fix without it getting out of control. The Joker's Asylum series, for example, seems like a great idea for people like me.
The villains connected to other super heroes, however, I'm not so interested in. Lex Luthor maybe. But that's about it.