Not trying to accuse them of consciously copying or anything, but it's just really funny to me how many elements Marvel is introducing into the comics now are so similar to things in Mass Effect.
First of all, the Builders. A race of robots who supposedly precede every other race in the universe and go around annihilating other races and planets in the universe. Sound familiar? Then in Guardians #1, Star-Lord's father talks about Earth being a candidate for joining the galactic community...sounds a lot like humanity being invited onto the council in ME1. Now, it sounds like the aftermath of Age of Ultron will be the beginning of a storyline very similar to the period in the Mass Effect universe where A.I.s became prevalent and eventually rebelled against their creators and society. And of course the Mass Effect-like suits in Guardians have been much talked about. At this point I wouldn't be surprised if the Dyson Sphere Tony is building ends up being similar to the Citadel.
Also, this isn't really related to the above, but the whole Phoenix mess reminds me a lot of the Genophage (although obviously Phoenix happened before the first ME game was released).
Obviously Mass Effect wasn't the first story to introduce any of these concepts, but like I said, it's funny to me just how many plot lines Marvel are pushing to prevalence right now are also major plot points in Mass Effect. This thread isn't meant to bash Marvel or suggest they are copying, just to point out some interesting similarities between Marvel Comics and Mass Effect. I personally think it's indicative of Marvel wanting to introduce more hard sci-fi into the Marvel U. It would be cool if someone pointed out where some of these concepts were originally introduced so we could see where Marvel and Bioware could be pulling mutual inspiration from.