With only 50 titles coming out this June, I got to thinking: what really is the point of the only 52 titles each month? I mean, DC could just keep the moniker "New 52" in remembrance that it was 52 titles that started the New 52, but then put out a different number of titles, preferably more, each month. And, think about it, wouldn't it be easier to put out titles starring b and c list characters if they had a larger amount of titles because, after all, there'd be less pressure on them to perform well, if only because they will be getting a greater amount revenue by virtue of having more titles to sell. For example, a comic like Black Lightning/Blue Devil Team Up (just a working name) wouldn't be under such pressure to sell well if there was also a bunch of other marquee titles to sell like Batman, Batman/Superman, Superman, Justice League, JLA, Batman & Friends, etc. Everybody's happy because DC gets to sell a lot of Batman, but at the same time it also means that they can put out some of their more obscure properties because not having a fixed number of books means that including one doesn't exclude another.
I don't think its stupid; if they can put out 50 titles and keep the '52' then fans should be okay with 60 titles. I personally would love it if they diluted the volume of Bat-books with more and varied titles.
It's more than a label, if I recall correctly. I remember seeing somewhere that it's the optimal saturation point for the market. They were going on how many books people will feasibly support in a iven month. Offering more titles will just mean that people with change the titles they choose, not actually buy more....but there are more production costs involved.
Something like that anyhow. The number wasn't arbitrary though.
I think they should take it of the cover only if they truly are dedicated to keeping this universe. The New 52 is no longer new and the transition is almost two years old. It's now just the DCU. Or should be anyway. Keeping it on the cover only serves to remind that this universe derives from Flashpoint, ect. So unless they plan on going back or changing again they should drop it already.
I think the 52 ongoings have been a bad thing for DC. It's made it really hard for the lower tier books to keep an audience and it's spread their talent really thin. I think letting the number of monthlies slowly fall into the low 40s, high 30s would probably serve them better.