Last edited by kalorama; 02-16-2013 at 12:00 PM.
The main fear is that if "Man Of Steel" and "Justice League" both bomb, then that's not good for business. Especially if both cost two hundred million to make. It's hard for Warner Brothers to justify that kind of loss. Marvel only takes that chance because they're bankrupt if they don't and that was before Disney bought them up. I guarantee if "Iron Man" and "The Incredible Hulk" both flopped, there would not have been anymore films put out by Marvel, but by a major studio.
On the other hand, Fiege and the other people at Marvel make their suggestions as to story elements and characters based on their knowledge of the entire story arc they have planned for Avengers 2 (and previously for Avengers 1). Those suggestions/requirements are likely explained to the people in charge of a particular film. They give valid story related reasons, not just "do it because we want it". It is that cooperative atmosphere that makes Marvel the better system in general, and for superhero films in particular.
Marvel Studios also had the advantage of being an autonomous entity and had a distribution/marketing agreement with Paramount before the Disney buyout
DC has never had that sort of autonomy, it's basically "you'll do what TW/WB wants or you won't do it at all"
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