That you're not reading it, doesn't make it a waste. Smallville has been a wonderful Superman book, under BQM.
Good stories are good stories. I'll take them any way I can get them.
The only real issue I might have with Smallville is that it isolates him from typically successful avenues to building a career in comics. But digital is very much a new arena, and he could well be blazing a new path in that regard.
I'll take my 40 pages of BQM any day, and I'll take more if he's willing and able. I think he'd do a phenomenal job on "Batman and Robin".