What kind of nonsensery trippingness is this? Kids aren't reading comic books because of reoccuring villains?! Going back to my cartoon watching days, I'm pretty sure that He-man fought Skeletor in every flippin episode, that Optimus Prime fought Megatron in every flippin episode, that the Thundercats fought Mumm ra in every flippin episode, that the TMNTs fought Shredder in every flippin episode, that the Smurfs fought Gargamel in every flippin episode, that Inspector Gadget fought Dr. Claw in every flippin episode, that the Gummy Bears fought Duke Igthorn in every flippin episode, are you seeing where I'm going with this? Kids like watching the same crap over and over and over again.
Wouldn't you think the more obvious reason that less people are reading superhero comics now than they were before is because there are way more entertainment options (that won't get you branded as a raging nerd to boot) available? No, that would make too much sense. Nope, it must be because people won't read a superhero comic unless they know that every villain will only appear in one story and then NEVER AGAIN!
Oh Batman is so stale now for having the same villains appearing, because we all know in the beginning of Batman comics, the Joker only appeared in like. . .almost every flippin issue! I guess that's why DC went belly up so long ago and no one has ever heard of this Batman guy.