I understand your point in saying outside projects could drain resources, but licenses do not require this. Selling a toy, or card, or clothing license does not require the hiring of new staff or any production costs.
As far as sales, every book loses readers. Some gain them back eventually or become hits like TWD, some stay at a relatively even level like Saga. But both of those examples lost readers after their first issue (TWD didnt become a hit for almost 2 years), and such cases are extremely rare. The New 52 Justice League is down something like 60% since its launch. The VALIANT titles have dipped by as much, which is natural, but after 6-10 issues they are all beginning to level off between 12-15k per title. That is the third highes average per book behind Marvel and DC. The Mayo Report discussed their sales a month or so ago and came to the same conclusion. Of course, there is still a long road to go for the publisher to be considered stable, but they are on a very good track and have no reason to avoid branching out to something like statues or non-articulated figures, or selling a license should someone be willing to pay for it.
VALIANT, Saga, Manhattan Projects, Locke & Key, Hawkeye, Young Avengers.
You're the only one stating the truly obvious. Of course comics these days aren't selling like they did in the early 90's, almost nothing is as popular or as big as it was back then. I've talked to plenty of people who had no idea that today's Valiant isn't yesteryear's Valiant, unless your in the know than you're probably not privvy to that information like we are.
Okay, that's obviously Shadowman and I'm now fully convinced that we are getting a line of Valiant action figures in the near future. I'm betting that this isn't going to be a big budget production and that these toys will only be available in limited quantities but I'm very excited nonetheless.
I am looking forward to them because I am a big toy collector. I have only recently got in to Valiant with the new line (I started with Bloodshot and only that title) but I have expanded to include Shadowman and Harbinger.
Harbinger is brilliant. So much better than I expected it to be. I also really enjoyed Shadowman but it was my least favourite of the three. I will definitely look at grabbing the other titles as this is a fresh new universe for me to explore.