Well obviously what they didn't work given sales figures, but I can see why they tried it this way. They tried to make the cosmic side a fleshed out context. With each event, they rolled out the major players who would inhabit this setting. I don't think it was a mistake to leave Nova out of Anni Conq, that put the focus on Guardians, the best thing to emerge from all this. Even what followed, I got a good appreciation for the Imperial Guard and the Inhumans.
I think where they went wrong is using Vulcan and the X men world retreads. Retro continuity is never popular, it made the cosmic side seem like an appendage of x men, and Vulcan just was not compelling enough a villain after the likes of Annihilus.
I do agree they should have slowed the pace and done more to foster enduring interest in the compelling figures they introduced. There was so much there! I would have picked up a limited series on Cole, Swad and that XXX chick they introduced in Thanos.



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