Long standing supporting characters tended not to die at that point in comics, with the exception of George. Characters like Franklin Storm or Wonder Man were only around for an issue or two before biting it. George was really the first long standing supporting character to bite it. (The reason Gwen's death overshadows his is because she was a more prominent character than him in the title.)
But Banner's exposure as the Hulk definitely must have been a shocker. Up until that point, super heroes did not get their identities exposed. (I bet you forgot the Hulk actually had a secret identity at one point.)



Gerry Conway has actually come out and said that bringing Peter and MJ together is his greatest contribution at Marvel, over the creation of the Punisher even. Anyways, I don't think people connect Castle to this tale all that much because he could have been introduced even if some other minor or new character related to Spider-Man had been offed or injured in place of Gwen. Still, it is one of the many, many, many ripple effects of this story.
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Still, I think we can say that "death of beloved" trumps "secret identity exposed" even in superhero comics. After all, the whole point of keeping your identity secret is to ensure that your loved ones aren't harmed. So in a way, the worst case scenario hit Peter first even though it was Banner who was most vulnerable.

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