That said, if the sales in my local shops are any indication, it's a hit with readers too because there are usually scant shelf copies left after a month. And that's good going.
Of course, none of that means that the NOW titles have slipped in sales (which was the point raised by Brother). A title can sell the same amount month after month and rise up and down the chart depending on what else is going on in the market. So last month's #8 could drop to this month's #15 and not have lost a single sale.
What is interesting to me is the overall drop in sales for the market from November to December. Two of December's books ranked in the top 10 for 2012 overall (one of them selling around quarter of a million copies), ahead of any book sold in November, but the market still dropped. It's a small drop, but I was expecting it to be pretty much even.