11) Paul Jenkins. Someone said 'a breath of fresh air' and that's exactly right. He arrived on the scene in the midst of Clone Saga and post-reboot malaise, injecting Peter's world with strong character based work. Fusion and Revenge of the Green Goblin are the stand outs for me, with the caveat that I don't see Peter yukking it up with Norman any more than Batman would with the Joker. His later work never reached the same heights and felt middle-of-the-road.
10) JMS. Not a big fan of the lack of classic villains, but he had possibly the best take on Peter Parker ever, as well as the marriage. The Spider-totem angle was interesting at first but it inevitably goes off the rails later. Around Civil War the book feels more like "Tony Stark is an ass" than The Amazing Spider-Man. Suffers by comparison to what Peter David was able to accomplish with CW and BiB.
9) Bill Mantlo. Not sure whether his reputation suffers or benefits from the fact that he did his best work when Stern was on ASM! The Ock/Owl Gang War is a PPTSSM height that is only exceeded by JMD's run.
8) Marv Wolfman. The Burglar Saga is such a brilliant story that brings Pete full circle from AF 15.
7) David Michelinie. More for the first half of his run than the second. His work with McFarlane and Larsen is FUN. The marriage, the monsters, the book tour. Seriously, you can tell these guys were having a blast. We got Hobby vs. Green Goblin! The greatest new villain since the Stern era showing up at May's doorstep and asking if Peter can come out and play! The best take on the Sinister Six...ever! MJ taking on possessed jewelry and stalkers! Unfortunately, the editorially mandated 'return of Peter's parents' killed the momentum...but not really his fault.
6) Tom DeFalco. Tom had the unenviable task of following up Stern, but he rose to the challenge in what is still one of the best ASM runs ever. Gang War further explores the differences between Peter Parker and Matt Murdock in a compelling way. DeFalco also blew my mind with the revelation that MJ knew Peter's secret (talk about one hell of a cliffhanger at the time!) and gave us her backstory. All this said, my personal favorite DeFalco story is the one-shot about the football player throwing games for the Rose! And...I like the Puma.