1. Marvel's rise from bankruptcy was due to merchandise and the deals the made in Hollywood.Marvel wen't from a bankrupt company to completed dominating their Distinguished competion and becoming more powerful then ever, all while under Joe Q's leadership, they have grabbed the best writers and artists and innovated the TPB.
2. Marvel was dominating DC in sales before Quesada became EIC. On average, most Marvel books were selling better then DC books before Quesada became EIC. However, DC won the dollar market SOLELY because they were publishing more books the Marvel during that time. It wasn't until Marvel started putting out more product (which they did under Quesada) that Marvel started beating DC in the dollar share.
3. If anyone saved Marvel, it was Avi Arad. Nuff said.