And let's consider "continuity". I think Marvel could use a hard reboot because of all the stupid stuff they have done the past decade. Other people are afraid of losing their "continuity". But really -- try reading a Marvel Comic from the 60's and one from today and try to sell me that they are all part of one continuity. Pft! No way! There is no way that those characters even existed in the same universe as today's mish-mash of "heroes". The concept of a "616" (hate that name for the regular Marvel Universe) cohesive history is a joke. It's not there no matter how hard you try to force it.
Marvel has "soft" rebooted several times over the decades and it has worked fine. The only reason it needs a hard reboot now is because of the insistence on keeping a meticulous (and ridiculous) "continuity" that never existed before. If they could just kinda forget or soft-retcon things like "Civil War" and "One More Day" and just move on, things would be much better. But the fanboys would cry.
"I'm sending him a bouquet of cans."
Right now I'd say no as I want to see where they go with this NOW! thing. But if the same question was asked in 2018 my answer might be different.
Slott is no fan of Parallel Lives, for instance, and you'll notice that he just doesn't mention MJ having known Peter's identity before they got together. But if another Spidey writer in 2050 loves the concept they could build five years worth of subplots out of it. The possibilities are still there.
Same thing has basically happened with OMD...it will be a long time before we see that addressed again, if ever.
"I came to the conclusion that the optimist thought everything good except the pessimist, and the pessimist thought everything bad, except himself." -- G.K. Chesterton
One problem with a hard reboot is that a lot of time will be spent reintroducing characters. Editorial decisions could make classic characters less interesting, depriving the series of what made them unique.
For example, I wasn't as interested in having the Ultimate Universe become the regular Marvel Universe when the Ultimate Juggernaut was just some mutant.
Though, I do think it would be interesting to reintroduce villains with the understanding that their first appearance will probably be their last, as is the case with most fictional bad guys. The complicated backstories between the heroes and most of their enemies help make comics even more inaccessible.
What Would Spidey Do?
Does the MU need a major realignment? YEP, and it ain't Marvel NOW! Reboot would be tossing away about 75 years of continuity. No way. Just fix the car and get it back on the right road.
Squad Level - 1600+
Signature Hero - Dark Surfer
Repeated question - When are we getting new SHSO card game content?
We have seen a lot of classic Marvel stories told and retold in stuff like Ultimate Comics, Season One, etc. I don't really want to see all of these classic stories and characters reintroduced, you know? It'd just feel tedious having to start all the way over. I feel like the classic Bond series (actually the new ones fit into this too, I guess) are a good way of doing it. Those movies went on for years and years without the character getting especially older and with recurring characters and villains, but no concrete continuity. Things didn't usually contradict, but almost never has there been a Bond film where you really needed to see the previous ones.
Geoff Johns said something interesting about this once, and I wish I could remember where. He said something that when you meet any character in any story, they have baggage and a history you aren't aware of, just like people you meet in real life. The trick is to make the character accessible enough that people want to get to know them more. When you think about it, a lot of the better Marvel cartoons (X-Men animated, Wolverine and the X-Men, Avengers, Spectacular Spider-Man) start off with the characters already existing. And those are pretty accessible.
Even Kaine, in the new Scarlet Spider series, has a pretty clear cut status quo and the series is very easy to just jump into and understand. And that character has some insanely complicated history. With a reboot, there's a whole host of problems, like throwing out classic stories and rewriting them and doing new origins for established characters, so I kinda feel like it's just best to streamline everything, rather than throw all of it out. A brand new continuity would eventually get just as messy, as Ultimate proved.
The problem you get with reboots is either A) it leads to retreading the same ground as writers want to try their hand at retelling some classic story B) in order to avoid A they go a wildly different direction possibly alienating the audience and missing the spirit of the character or C) they assume that most of the major stories happened anyway thus making the reboot rather pointless. Where it really becomes problematic is when you get a mix of all three with different characters as it will leave continuity more screwed up than when you started (which is honestly an impressive feat for comic books). The worst possible outcome is that the only good stories that get told are those that could have been told anyway without the reboot.