Is this exclusive to Marvel? Doesn't DC do the same sort of thing?With all the negativity surrounding ASM 700 it seems appropriate to remind people that when Marvel says "it's permanent" they are just plain lying to people just to create hype to sell more of their books.
I think that Marvel assumes that all of their fans are brain dead readers who will gooble most of everything up when they put dead, or end of series or something else in their title and publicity.
How many characters did Marvel kill off so far just to bring them back and fans still fall for that trap over and over and over by buying tons of copies of over hyped said issue. Spider-man being yet again a victim of that stupid thread.
The problem with these stories is that when the hero comes back, all the books you read from the death to the return will be worth less than toilet paper after that. Marvel will have taken your money with their artificially hype storyline and will run away with it.
Marvel has lost the ability to generate sales thru good storyline and art. Now their gimmick is to create "gimmick events" as much as they can logically make so that people buy their book. This all started with Quesada who kicked things in high gear when he was EIC and it seems that Marvel is happy to keep it going.
A damn shame that people are so faithful to a company that has to basically prostitute itself now to sell books since they cant seem to be able to do it any other way.
But the bright side is that people are starting to wake up now and are actually starting to blast the creators of these "gimmick" events and i like it. I hope that this becomes a big wake up call at Marvel and that they are thought a lesson that you cant take fans for idiots for a very long time without suffering the consequences in the long run!