Much to my surprise, I see that Marvel are reprinting Bruce Jones’ much maligned Incredible Hulk run as a series of hardcovers. This got me thinking back to this run, which I originally purchased in TPB form. It was very much a part of the creative upsurge that was going on at Marvel at the time, which gave us Straczynski’s Amazing Spider-Man, Bendis’ Daredevil, Morrison’s New X-Men and, um, Austen’s Uncanny X-Men, amongst other editorially independent stories and extended runs. I distinctly remember that towards the beginning of the run, Jones’ Incredible Hulk was receiving much critical and commercial attention, which is why I started buying the trades in the first place. But not long into the run, it became clear that the story was heading nowhere, and the initial thrill of Jones’ radical new direction quickly faded. Then I seem to remember that Bruce Jones’ contract with Marvel came to a sudden end, and so he very sloppily attempted to close the run full circle with an abrupt conclusion that came out of nowhere. This lead me to believe that Jones wasn’t actually leading up to anything, and that he would have very happily continued to have Bruce Banner walk around America as a fugitive for as long as he could without ever ending it.
And, yet, I actually liked the run as a whole. It could have been a classic, but instead it’s an interesting, but flawed, take on the character. I remember at the time that I absolutely despised Peter David’s follow-up story arc, "Tempest Fugit", which retconned Jones’ run. I hated it so much that I gave the trade to a charity shop, something which I now regret doing.
What are your thoughts on Bruce Jones’ Hulk run? Are there any other appreciators out there, if not outright fans?


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