Wesley Willis used to tell his fans and audience to say "rock" and say "roll"...it sounded like rah and roh...
and the subway, eat fresh part is from the end of his songs which usually feature that, also insure one an insurance superstore, among other businesses...
joyrides and hellrides were how he described riding the bus...
edit: i see slvn covered the say "rah" part...
here's the link to an interesting Wesley Willis documentary on youtube...
http://www.youtube.com/watch?v=7YBgZErdvyU



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