With the advent of the internet its becoming more and more evident that a lot of fans don't really want any sort of meaningful change. In fact, I will go as far and say that some fans have made their feelings very,very clear that they don't want any sort of change (if opinions on these boards are anything to go by)
These days everthing is a "slap in the face of the fans" or "Marvel is trying to get rid of its fans" or "Marvel hates its fans" or some hyperbole. Heck, Marvel putting a banner in front of the comics has caused some fans to quit Marvel after X number of years according to some folk. I agree with Mr Wacker when he said that some people get offended by Marvel merely telling a story, yes, fans these days are soooo sensitive. It's pretty funny at times.
What I find genuinely disturbing though is the suggestion that Marvel and Slott was "provoking" its fans by simply promoting a storyline, in this case, the events of Amazing Spider-man 700. How and why Mr Slott's statements and Marvel's hype cause some fans to go experience existential crisis is well beyond me. It's really disturbing.