Notice how "erected" he is on the picture.

Actually my point was trying to be more "nuanced" than that. I think it's not so much that objectification of men is more rare than different in its application and purpose.
Men are often presented as......overly manly if you will: big muscles, always kind of erected/ straight up, generally in postures that show them as powerful, very "me alpha male, me strong, me good mate, me take girls". While women are more.....exagerated in a more stereotypically "feminine" way, with focus of very feminine parts of the body, like the breasts. Both are very stereotypical in different ways.
But both are kind of supposed to be sexy (although the "Conan" like sexyness tend to be more ridiculed nowadays, and to be more associated with a certain form of homosexuality).
When I talk about men looking powerful, it's also supposed to make them attractive. Very often in the early days of our society, men were supposed to be strong so they can be able to protect the "weak woman" and the rest of the family. That's the whole basis of the relationship between the damsel in distress and the knight in old fairy tales for instance: the damsel doesn't fall in love with the knight because of his personality or even because he has nice butt, but because he's strong enough to defeat the dragon. Which puts her as a prize, and him as a mindless killer.
So you could argue that both genders are actually objectified to represent a certain role "society" want them to fulfill, while limitating them to this role. And because this model of society is in crisis, it tends to disturb people more and more.
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