Give it another year. Marvel will just relaunch the books again for a quick boost. That's all they've been doing with Ultimate lately. They let sales decline and then do a relaunch gimmick to inflate the sales. As someone who used to regularly follow Ultimate, I find it pretty pathetic how far these books have fallen. I really think Marvel has just stopped trying with Ultimate. They sincerely do not care about it as much as they used to. Before Ultimatum, every Ultimate book was usually within the top 50 and never sold below 40k. Now no Ultimate books sells above 40k. It wouldn't be a big deal if the books had always had this same range of sales, like Spider-Girl or 2099. But when a series goes from regularly selling over 50k to not even selling 30k, that is NOT a trivial decline. It led to the early cancellation of books like X-men Forever. It'll probably lead to the cancellation of other books like Xtreme X-men. I maintain that the only reason Ultimate is still going on is Brian Michael Bendis. The day he stops writing Ultimate Spider-Man is the day Ultimate Marvel ends. Until then, I see more relaunches and more gimmicks to keep the line going. Yet I don't think they'll keep working. Remember how Cap becoming president was national news? It did not boost sales of Ultimates at all. That's not a good sign. For me, I'm just waiting for another relaunch to see if something can be done to make Ultimate good again.
I see it a little this way. From time to time one makes a tread about the sales of Ultimate comics. People start panicking over or bashing the sales number and around the half agrees on that the line will close. I have been reading on this forum for almost five years and it have always been the same but the line still stands.
All-time Favs: Ultimate Marvel, Transmetropolitan, 100 Bullets, Ex Machina, Grant Morrison, Saga...
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If Axel Alonso didn't care about making the new Spider-Man, why would he bother with it all? Hmm? It's true that Divided We Fall was a quickly assembled story in hopes for new readers, just as much as Avengers vs. X-Men was.I really think Marvel has just stopped trying with Ultimate. They sincerely do not care about it as much as they used to.
All Marvel comic sales are down, thats why they're reduced to constant events, 3.994 and double shipping because of consumers such as yourself. All New X-Men lost 60% of it's readers by the 2nd issue.
Before Ultimatum, every Ultimate book was usually within the top 50 and never sold below 40k. Now no Ultimate books sells above 40k.
PS. Oh and if anyone wants to argue about how Comic sales have increased in 2012 vs. 2011, sup gimmicks like Death of Spider-Man & Miles Morales. Viva La Ultimate Comics!
PS: Also, if you go out of your way to google images to be funny rather than actually trying to make a valid argument, that says a lot about how serious your argument really is.
Like I get that those books are different and fresh from 616, but they're different and fresh in the wrong direction. Teenage Peter fighting a different type of Venom, Carnage, and Green Goblin was enough. Changing the character altogether was too drastic. Now its not Spider-man. X-Men is different but again too drastic. Its just a small pocket of people that want to see what it would be like to have an X-Men team led by Kitty with Iceman, Rogue, Storm and Colossus. The vast majority would rather read a different story with iconic X-Men characters.
They need to do another shake up. Ultimate was at its best pre-ultimatum. I still think they should do a story with Miles going back in time and stopping Magneto, that way you keep Miles around, you don't have to break the dead means dead rule and 616 fans that want a different story of their favorite characters have some place to go again. If you think its not a good idea, that's fine, but right now President Cap, Miles Morales and Kitty led X-men isn't sparking anyone's interest and its showing in the sales numbers.
Pull List: Uncanny X-Men, All-New X-Men, Ultimates, New Avengers
Marvel as a company makes risks, some work, some don't. Marvel NOW clearly isn't working if their sales estimates we're a long term success like DC's, hence they're already throwing another event. However is is hypocritical and just pointless for you to argue how "fallen" a company is, when they do it for the comics you have decided to favor over, when you began being butthurt over Ultimate Marvel.What's your point? Avengers vs. X-men was a best selling title. Nearly every issue was top 5 and has undergone numerous reprints. Divided We Fall didn't even crack the top 20 despite the national news of Cap becoming president.
Hold down, when did YOU began reading Ultimate stuff all the sudden? Or Marvelmaster, have you fallen so low that you judge a book by it's cover? Shame on you, what sort of a person would do that over the internet!Ultimate has been declining constantly since its latest relaunch. I haven't found anything enjoyable about it thus far so my position is that sooner or later, they'll do another. And I'll be happy to give Ultimate another chance then.
As for the Ultimate line, reader interest has dropped for various reasons. I think Ultimatum definitely hurt readers perception of the Ultimate books as a whole. The quality of creators on board also tailed off in the lead up to Ultimatum. I mean Tyler Kirkham was the artist on UFF. Going from Ferry to Kirkham was enough to make me turn away from UFF. As for UXM, I don't think it ever really recovered after Kirkman's run. It also doesn't help that Marvel isn't putting their biggest talent on the Ultimate books anymore. That's not to knock the creators they are using. Particularly on the art-side the talent's strong, but again this isn't Immonen, Kubert, Hitch or Yu.
As for how Marvel feels about Ultimate sales? Well they're charging more books by non-superstar talent. They're probably satisfied with the sales as they are.
Last edited by BrotherUnitNo_4; 12-12-2012 at 06:06 AM.
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Titles that Ultimate Spider-man is outselling:
Titles that Ultimates is outselling:
Titles that Ultimate X-Men is outselling:
Journey into Mystery
Sure, the Ultimate Line isn't doing amazing, but it's still doing well for what it is. It's an alternate universe. Earth 2 is currently selling higher, but it's also only on issue 5, and it's just one book. Anything other book that's not in the main universe is selling far lower.
As for Ultimate's history, it represents something far different than what it used to, both to readers and to Marvel. People point to Ultimatum as the turning point from sales, but that's completely wrong. Sales started dipping in 2005, and have been doing so continually. Marvel starting putting more and more focus on 616 - particularly with Avengers and events - and sort of left the Ultimate books to do their own thing.
Books didn't double ship nearly as often in the past. A book double shipping takes up an extra spot on the chart, pushing each book down one place.
Team books are a lot bigger right now for Marvel than solo titles. But if you look at the solo books for Marvel, here's the order:
Captain America (#1)
Iron Man (#1)
Ultimate Spider-man is Marvel's #7 selling solo book. Before Marvel NOW, it was #3, behind only ASM and Cap. It sells more than both Wolverine and Daredevil, who are two of Marvel's biggest characters.
Sales aren't great, no one's going to say they are. But they're fine. And more importantly, they're steady. People keep talking about the huge drop since the book launched, but it also launched with a lot of hype. It's since started to plateau, and has been hovering around 40k for months.
Do people still pretend that paper issues are the only way of distributing comics?