Marvel NOW! sales

[carabas]

Yeah, it's pretty much a circular argument at this point.

They said that AVX will fail but when that sold gangbusters they moved onto Marvel NOW but now that one is selling big they are talking about what happens after some months.

I think what they said was that it would be a terrible story that would dominate sales... Which came true.

[carabas]

If that book continues to sell in the 100k range, it'll be a triumph. I don't think any regular series have even been cracking 60,000, pre-NOW!

In what universe is Uncanny Avengers, one of the flagships of the NOW event, a regular series?

[Dog]

In what universe is Uncanny Avengers, one of the flagships of the NOW event, a regular series?

I'm not sure I understand the question. I'm defining "regular" as ongoing and shipping (more or less) monthly, i.e. not a mini-series or event book.

[carabas]

I'm not sure I understand the question. I'm defining "regular" as ongoing and shipping (more or less) monthly, i.e. not a mini-series or event book.

Uncanny Avengers is very much an event book.

If the New 52 were event books (as Marvel fans very much liked to point out in every sales thread last year) then so are the Marvel NOW books.

[Dog]

Uncanny Avengers is very much an event book.

If the New 52 were event books (as Marvel fans very much liked to point out in every sales thread last year) then so are the Marvel NOW books.

Well, I think that's patently crazy, but whatever floats your boat. So are, like, X-Factor and Scarlet Spider the only non-event books at Marvel? And DC has ZERO non-event books?

I thought it was clear I was referring to ongoing series. Sorry if my initial choice of words was somehow confusing.

[JaggedFel]

did marvel even advertise. dc had commercials on tv. i did not see any marvel ones

[Dog]

did marvel even advertise. dc had commercials on tv. i did not see any marvel ones

Yeah, that's my major gripe. I mean, sure, all that stuff costs money (LOTS of it), but you've got to put some in to get some out. Maybe they took a look at what DC did and decided the return didn't make up for the investment. The publishing division has been notoriously penny-pinching in recent years. Maybe they think it's enough to just invigorate the base every few years. Hoping that word of mouth will spread based on the strength of the actual content.

EDIT: By the by, here's a BleedingCool piece from two days ago noting that Amazing Spider-Man 700 (before it's even out), Thunderbolts 2, Avengers 2, Thor 3 and All New X-Men 4 have all gone back for second printings, and Amazing 698 is getting a third.

http://www.bleedingcool.com/2012/12/...-gets-a-third/

[JaggedFel]

still they could have slipped something into their films especially the avengers

[Dog]

still they could have slipped something into their films especially the avengers

We've been told that even something like that is monumentally expensive. That time up on the silver screen isn't free, even if you're under the same umbrella. The movie division and the publishing division have almost nothing to do with each other.

[CyberHubbs]

I don't know if it's as good as commercials or subway signs, but they promoted Marvel NOW! on Jeopardy and Jimmy Kimmel Live.

Just off the top of my head.

Oh, and USA Today, of course.