I think there's two ways of looking at it.
If you see OMD as an attempt to restore an older status quo, then it does seem...off. I mean, less than five years after Joe Q and Tom Breevort make the argument that Peter needs to be single for the long-term interests of the franchise, ASM is cancelled and Pete (presumably) isn't Spidey.
If you see OMD as an attempt to shake things up again, then it's not a paradigm shift. And that seems to be how Dan Slott and Steve Wacker always viewed it (which differs from the case Quesada and Breevort made IMO). Wacker's said things to the effect that Peter probably will marry again eventually...in other words, it's all part of the occassional shake-ups you need to keep a title fresh.
"I came to the conclusion that the optimist thought everything good except the pessimist, and the pessimist thought everything bad, except himself." -- G.K. Chesterton
Ah. It should be possible to keep a title fresh without having semi reboots and main characters replaced...
As long as the new character, new status quo, new #1 issues continue to spike sales, Marvel will keep it up.
SSM strikes me as a pretty big risk, though, given how consistent ASM has been selling with Peter Parker in the lead role. Then you factor in that readers have nowhere else to go for a Peter Parker story now that USM is all about Miles...
"I came to the conclusion that the optimist thought everything good except the pessimist, and the pessimist thought everything bad, except himself." -- G.K. Chesterton
Well, I've never said reboots is a bad thing. On the contrary! I think it's necessary to keep things alive. I think DC:s New 52 was wise, and I was also a fan of Brand New Day. But if Peter is replaced? Then OMD was pointless. OMD was supposed to be for the long run after all.
It was supposed to be for the long run, because there were supposedly legion number of stories with an unmarried Peter Parker that couldn't be told when he was with MJ.
Having said that, a big event every few years bringing in new readers is essential as older readers eventually fall by the wayside. I suppose that's like me, because after OMD I dropped ASM.
It SHOULD be. In my opinion, why was OMD needed? Because they made Peter married and unmasked him in Civil War. But I'd prefer a reboot or a semi reboot before replacing the title character. Spider-Man should be Peter Parker, Batman should be Bruce Wayne and Superman should be Clark Kent. That's how huge Spidey is, and if there's a problem telling stories about him? Guess what, it might not be because of the character...
And Batman shouldn't be Jean Paul Valley?
And Superman shouldn't be Hank Henshaw?
And Cap shouldn't be Bucky?
And Thor shouldn't be Eric Masterson? Or Beta Ray Bill?
And Green Lantern shouldn't be Kyle Rayner? Or Hal Jordan?
And The Flash shouldn't be Wally West? Or Barry Allen?
And Robin shouldn't be Tim Drake?
All these have been successful, and some VERY long-term.
Only three degrees of separation from Cyberhubbs
"You can't spend your life being too nervous or else you miss the fun stuff." - stephen wacker
As most Spidey fans should attest it's about Peter Parker mainly. Not about the mask. Flash and Green Lantern is something else entirely, and Hank Henshaw and Jean-Paul Valley wasn't very succesful, no.
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