So Marvel NOW? After reading that Avengers World is about bigger than global threats and going out from there, I want to speculate on what just happened here. You would think the MU would settle back down into the relatively mundane Heroic Age that we were used to since the Dark Reign ended, but was the AVX a catalyst for the phenomomen of Marvel NOW!? I ask this because as soon as AVX has ended, whatever traumas the mutants elicited, has pushed the Avengers, in particular, further than just settling into a stable sit and wait mode they were used too. There seems to be a more proactive feel to the franchises all around, and the Earth in particular is more invigorated than it has ever been before.
We have to remember the Avengers were in such a very bad place for such a long time and now that those shackles have been released, I think a new optimism has infected the Avengers so that they want to do more now that they have got their confidence back. They are confident in their world again, and as such, in 2012, (as distinct from 2004), this is an era similar to the eighties when the Avengers are all about rolling along at top speed, and being the premier team or teams, while this "modern" Avengers shows their stuff. This will flow onto the mutants and the FF and anything else that goes on in 2012 and 2013, so we'll see a more vibrant MU, hyped up on meth if you will.
The mutants were this focus right from Avengers Disassembled when Queen mutant, Wanda Maximoff started her anti-mutant thrust in the books, and this sort of had the backlash of Dark Reign, funnily enough. Take that away, with Children's Crudade making Wanda sane, and then restoring the mutants to their former glory with AVX, and all those reasons why the world is so bad have now gone. The poison has been removed if you will.
What do you think so far?