Drastic changes like Marvel Now! in the past
I see some people complaining about the drastic Marvel Now! changes but Marvel's history is full of those where writers and artists reinvented older characters. Here's a list I can think of. What are yours?
Giant-Size X-Men 1 (1975)
Captain America by Kirby (1975)
Jungle Action 6 by McGregor (1973)
Captain Marvel by Roy Thomas and Gil Kane (1969)
Captain Marvel by Starlin (1973)
Adam Warlock by Starlin (1975)
Silver Surfer by Englehart (1987)
Black Panther 1 by Kirby (1975)
Daredevil by Miller (1979)
Journey Into Mystery 97 (introduces Tales of Asgard and turns Thor from a superhero title into a fantasy title)
X-Force by Milligan and Allred (2001)
Cable 97 (Tischman, Kordey, 2001)
FF 232 (Byrne)
New X-Men by Morrison (2001)
Avengers by Bendis (2004)
Tales of Suspense becoming Cap's solo title (meditated by Iron Man graduating from ToS into his own solo series) at Issue #100's a pretty big change.
Nor Cap nor Iron Man were reinvented at this point.
However Archie Goodwin reinvented Iron Man as an international thriller series and Ellis turned him into a trechno-thriller.
And Cap became a spy action series around 1966.
I'm not really seeing anything drastic about Marvel Now! It's just a marketing thing.
As for drastic changes in the past that haven't yet been mentioned, Peter David's 'merged' Hulk was a pretty big change of direction for that character. And the Dave Thorpe/Alan Davis reinvention of Captain Britain in 1981.
What do you mean, marketing thing?
The linewide change of writers and artists isn't real?