The DC relaunch was successful and was executed in what was most likely the best way it could given restrictions we wouldn't know about. No, your idea wouldn't have worked. Now move on.
IMO DC indeed respects creators and that is proven in the way they give them royalties for their creations, while Marvel I hear really sucks in this department.
They kind of screwed Moore to begin with on Watchmen.
Marvel has been strictly work for hire since becoming Marvel in the early 60s.
Technically, that is what they did.Respect is a 2-way street. Moore has no respect for DC, why DC should? On the other hand DC really respects Gaiman and haven't touched his work, and on the one or 2 cases that happened, he was asked for permission, even if it wasn't necessary. It's not like DC said "Screw Moore. We own the stuff". They were trying for years to make him come back and do something with Watchmen.
You can't compare Sandman to Watchmen and the respective creators. Gaiman left Sandman open ended so that he could come back and add to it at a later date if he decided to. Moore wrote a complete story and adding to it would be against his artistic vision for the Watchmen. So Moore saying no makes sense in that context. He's saying no because he wrote the entire story already. His feelings towards DC don't really matter in this regard. If he feels he finished his story then that's how the man feels. It's easy to be respectful of a creator when they're giving you what you want, true respect comes from a situation like this. Had Gaiman said no, I'm sure they would've just slapped some other writer on a Sandman book anyways.
Currently reading: Nova, Deadpool, Swamp Thing (probation), GLC (probation), Manifest Destiny (probation)
He gave away his rights to Ghost Rider when he cashed the check for it.
I'm not loyal to DC I just gravitate to the quality titles. And at the moment DC puts out better books
How was he coerced? It said point blank on the check that he was signing away the rights to the character and his work if he accepted the money. What would lead anyone at Marvel in the early 70s to believe they were going to retain control or rights of their characters?