I think a lot of the impact of this issue was lost thanks to the fact that most of it had been spoiled by the time I read it. I'm glad that Waid actually knows that just because Tony and Bruce are BFFs in the Cinematic Universe, doesn't mean they are in the 616. It actually makes me like Banner more than I usually do, realizing that there is more he can do than just act as Hulk's jailer. (There still is some resentment there though, not admitting Hulk's done far more good than bad.) I do think that we will start getting into the Hulk's head a little more somewhere down the line, Waid just wants the focus on Banner right now.
This issue leaves me wanting to know and read more.