Few books are "destined" to fail. Many books in the past have surprised readers, publishers and consumers alike as to how they are received. Even Vibe may surprise people: if done right, he may reach a large audience — especially when there's so much material to mine there.
DC's track record with New 52 is a fine example: excellent books have failed to get readers, poor books have sustained themselves longer than expected… it's all a shot in the dark because there's no definitive formula to success.
If there was, we wouldn't be seeing so much excrement oozing out of Hollywood these days.