These are direct quotes from Hopeless himself, even the italics used are from him
"I donít want to give too much away, but I can promise a lot of murder in this new Murder World."
"Not sure if we made it clear yet, but people die in this book."
"It's sort of ridiculous how huge our cast is at the start. But if you're going to kill a lot of characters you gotta have a lot of characters."
This is the tone they wanted to set from day 1. They are aware of the backlash. They have softened their death proclamations in subsequent interviews, including the one that started this thread. I wonder why...