"Earth One" OGNs & Expanding Digital Help DC Sales Grow Over 2012

[CBR News]

DC Comics sales are up 18% from last October, and SVPs John Cunningham and Bob Wayne explain how efforts from "Superman Earth One" to digital sales of the New 52 drove the growth as they prep "Girl With The Dragon Tattoo."


Full article here.

[Flashpoint]

DC Comics didn't win the always ballyhooed sales race for the October 2012 market or dollar share (both went to Marvel Comics), but DC SVP of Sales Bob Wayne and SVP of Marketing John Cunningham didn't seem to mind much. That's probably because the October numbers revealed maybe the healthiest Direct Market numbers since 1997 and showed a growth for DC of 18% overall since last year when their New 52 relaunch was just getting underway.

Best direct market numbers since 1997?

HOT. DAMN.

Go, DC, Go!

[Kiel Phegley!]

Best direct market numbers since 1997?

HOT. DAMN.

Go, DC, Go!

I should note, the 1997 thing is not unique to DC or caused by DC. It's the market as a whole that hit a high point, and plenty of other publishers contributed to that happening. More here: http://blog.comichron.com/2012/11/oc...-gn-sales.html

[Flashpoint]

I should note, the 1997 thing is not unique to DC or caused by DC. It's the market as a whole that hit a high point, and plenty of other publishers contributed to that happening. More here: http://blog.comichron.com/2012/11/oc...-gn-sales.html

Up is up--and if it's up for *all* publishers and retailers? Even better. This is a great thing.

Also, credit where credit is due: much of the return of lapsed customers began with DC's gigantic multimedia publicity push for the New 52.

[FIFTY-TWO (52)]

Up is up--and if it's up for *all* publishers and retailers? Even better. This is a great thing.

Also, credit where credit is due: much of the return of lapsed customers began with DC's gigantic multimedia publicity push for the New 52.

Very true. If I were at DC, I'd put out a memo: "You're welcome."

[ticklefist]

Very true. If I were at DC, I'd put out a memo: "You're welcome."

You would actually say that people are welcome for giving you money? And exactly how would this endear you to people?

[Namtab]

Wow, good for DC.

Keep being bold.

[Volkditty]

You would actually say that people are welcome for giving you money? And exactly how would this endear you to people?

I believe he meant putting out a memo to other publishers and retailers to take credit for raising the public profile of comics as a whole with their New 52 push.