...or it could just be a badass buddy book. I'm cool with it either way.
In the long run, no. I don't expect Marvel NOW to double Marvel's sales or dollar earnings, but I do hope that it produces some quality books. Complain about the dilution of the X-Force brand, but in-Universe it arguable makes sense. As long as the purposes of the two teams and books remain separate it's not that big a deal. I also don't see why X-Men Legacy is more a mini-series concept than say Hulk joining SHIELD. It's exploring the role of one of Xavier's heirs in a post-Xavier MU. What makes that concept less deserving of an ongoing than say Morbius or say Dial H over at DC?
I'll also ask, which you'd prefer - being able to follow just one book without needing to reference others or having the most interconnected universe out there? Even if every Marvel story doesn't reflect the MU at large, there are enough bits here and there that let us know that yes these characters do exist in the same universe.
Why aren't you reading Winter Soldier? You should be!
I do want to give Marvel credit with the Morbius series. I don't plan to read it because I don't have a history with the character but hope it does well to maybe bring back Dracula, Werewolf, or something new like marvel zombies was until then killed it, not with oversaturation in this case the stories just kept getting worse and worse.
6 months in:
1) (3) Uncanny Avengers
2) (7) All-New X-Men
3) (9) All-New X-Men
4) (14) Avengers
5) (15) New Avengers
6) (18) Superior Spider-Man
7) (20) Superior Spider-Man
8) (23) Wolverine and the X-Men
9) (28) Savage Wolverine
10) (32) Guardians of the Galaxy
Jeez, can't believe I forgot Superior Spider-Man.
The truth is that Marvel NOW won't drastically improve Marvel's sales because their sales aren't really that bad. They don't have big sellers but they also don't have many titles selling below the 20k mark.
Not to mention the fact that their top titles (X-titles) and mid-level (apart from the Walking Dead, I think Amazing Spider-man is the most steady book in the industry) are pretty steady.
Im not really bothered so much by continuity any more as it doesn't really affect my enjoyment of stories. What I'm more concerned about is story consistency.
Adults struggle desperately with fiction, demanding constantly that it conform to the rules of everyday life when the answer is obvious to the smallest child: because it's not real. - Grant Morrison