I think Marvel is a little too enamored of the Avengers title, and the fact that with the movie tie-in it's more likely to draw in cash these days.
"Avengers" is pretty much a catch-all title now for "any super-team that's not the X-Men or FF."
So their instincts, when a new non-mutant team is formed, is to slap the Avengers label on it. There are other team names out there that could be used...the Defenders, the Champions, the Liberators...and of course there's always the option of creating an entirely new team altogether, but Marvel's throwing everything they've got into making their comics mainstream, so these ideas are probably going to stay in the corner until someone decides to dust them off and play with them.


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). Champions, Bomber Jacket Avengers, Force Works, I've always loved those guys. The point is that, in-story, this overload of Avengers is starting to affect the credibility of the stories. Take for exemple Fear Itself. Thing were the worse ever, and yet the Avengers couldn't be bothered to call on Photon, Firebird or the Black Knight. Or AvsX. Why didn't Cap call on all the reserves and crush the X-Men? Not a single call to Quasar, Moondragon, Sersi, etc? I don't know if a smaller Avengers organization will be seen as more effective or not, if it will result in better stories or not, but, at least, it'll make a bit more sense to keep track of who the members are, what they're doing and why the team doesn't make use of all it's resources when the chips are down.

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