Well, I think the magazine thing is a good point for Japan, but for other places like the States? I'm not sure. Magazines generally don't sell, though I don't know the situation with Shonen Jump. The collected aspect is definitely part of it, though. You don't have to follow a series monthly. Even a long running series like Oh My Goddess! or something, you only have to worry about picking up that volume every 6 months to a year. Factor in the fact that manga is generally cheaper than trades of American comics, and that's probably a very solid factor. And yes, there is also an issue with perception. American comics are still more or less seen as superheroes by most people, albeit unfairly, but it's still a pretty common thing. I think the reason a lot of other publishers have been unable to break that mold is based partially on an unwilling public to care, plus being trapped in the direct market system.



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