Default Bleeding Cool: "Marvel NOW! a bit of a Damp Squib"

[Prof. Warren]

Wow. Stevie places someone's worth on whether or not they agree with everything his says.

Or, maybe it's just refreshing to deal with someone on the internet who's reasonable and would rather find common ground rather than pursue pointless arguments.

[Ari Gold]

THe incentives are so generous, that retailers are tempted to dive in.

Rich, if the discounts are so low, what does Marvel ultimately gain? Is it simply to inflate the sales charts? To what advantage is that really?

[Global Honored]

Excellent question. Is it just needle pushing for show only? Is that the suspicion here?
I read JLA will have 52 variant covers.


The end is nigh.......

[USERNAME TAKEN]

Rich, if the discounts are so low, what does Marvel ultimately gain? Is it simply to inflate the sales charts? To what advantage is that really?

That's just it, it doesn't help them financially. At all. At the point the retailer is ordering, Marvel have already made their money (and probably make provision of the discounts in their P&L accounts). Not to mention the fact that virtually all the publishers have said that their sales figures are higher than what we see on the sales charts, it will make zero sense to get a victory for "bragging rights" and lose money overall.

IMO, the essence of the incentives is to get the books in the hands of those that won't normally buy them and help the retailers make more by selling the variants (if they can).

Earlier issues of series(s) generally sell more and some people get variants. It helps retailers with money and helps Marvel move their product.

[USERNAME TAKEN]

Excellent question. Is it just needle pushing for show only? Is that the suspicion here?
I read JLA will have 52 variant covers.


The end is nigh.......

Yeah, by any objective standard (incentivized or not), 52 variants is overkill.

Anyways, if the retailers who order the variants can sell them, more power to them.

[Mikey Brown]

Lemmee take a shot in the dark...MAcQ said some obnoxious version of how horrible me and Marvel are and is mad that the Warren guy and I didn't fight more.

Am I close?

One thing's for sure, if he's posting, then the thread is probably officially dead.

SW

That's a strawman and you know it!!!!

[Mikey Brown]

Yeah.

I don't have problems with the variants.

If the retailers feel they can sell them and make extra cash, then more power to them.

I have no problem with them either. As long as the story and art is good then it doesn't matter to me what cover I get.

[carabas]

Yeah, by any objective standard (incentivized or not), 52 variants is overkill.

Anyways, if the retailers who order the variants can sell them, more power to them.

Again, this is a difference between Marvel and DC.
Sure, 52 covers is about 51 too much as far as I am concerned, but they're all equally rare. These are books that readers are supposed to buy, as opposed to the incentive covers scheme, where retailers buy books they know in advance they won't be able to sell in a million years, just so they'll get theat super-duper rare cover they can flog for megabucks.

[RDMacQ]

Lemmee take a shot in the dark...MAcQ said some obnoxious version of how horrible me and Marvel are and is mad that the Warren guy and I didn't fight more.

Am I close?

Not even. But that's pretty par on course for you.

One thing's for sure, if he's posting, then the thread is probably officially dead.

SW

Hey, once you start posting, I figure the thread's done for anyway.

[RDMacQ]

That's a strawman and you know it!!!!

Is he attacking the person making the statement rather than addressing the statement itself? Then, yes, it is.

It's a common fallacy a lot of posters fall into.

[Viteh]

How much money does Marvel (or the Comicbook inudstry in general) make from advertising?
Increasing the sales numbers may be good to get advertisers, even if they don't actually make it to reader, since there aren't a lot of statistics about that.

[USERNAME TAKEN]

http://www.bleedingcool.com/2012/11/...-october-2013/

[CyberHubbs]

http://www.bleedingcool.com/2012/11/...-october-2013/

Much as people complain, those are the big-hitters. Feel bad that Remender is going to be getting so much hate now that he's made it big.

[BrotherUnitNo_4]

http://www.bleedingcool.com/2012/11/...-october-2013/

What happened in WD 103 for it to shoot up so high?

In other news, events sell.

I'll be very interested to see if DC's lineup was able to hold on to any additional readers post-Zero Month.

[USERNAME TAKEN]

Much as people complain, those are the big-hitters. Feel bad that Remender is going to be getting so much hate now that he's made it big.

Yeah.

That's the way it goes. Once a writer becomes big, some folk decide to focus on his bad work and completely forget the good stuff he's done.

It happened to Bendis (and Geoff Johns to a lesser extent), it's starting with Fraction and Remender and I'm pretty sure Gillen is next.