And I disagree about Marvel not focusing on the customers. For one, they've pulled together mostly solid-to-strong creative teams for their Marvel NOW. Secondly, there are people who actually don't mind the double-ship. I like getting extra issues of books I really enjoy throughout the year, as long as they maintain a semblance of quality. Plus it results in a faster turn around on trades.*
That said, Marvel does double-ship a lot. Reducing that at least if not the $3.99 price point would allow readers to sample a wider selection of books instead of having to cut back on Morbius to get two issues of Thor or Iron Man.
*Waiting for the trade is probably the best thing people who don't want to support Marvel's double-shipping and $3.99 price tag, but still want their smaller publications to succeed. You can pre-order with an online retailer and show Marvel that there's still reader interest in the books like Morbius or YA. I think if books like that sold better in trade Marvel would be willing to take the monthly hit on floppies.
Currently reading She-Hulk, Deadpool, Swamp Thing, Ms. Marvel
Probation: Ghost Rider, Loki: LoA, Secret Avengers
Looking forward to All-New Ultimates, Flash Gordon and Doctor Mirage.
I agree that some of the titles are hit/miss but its hardly a damp squib. There are some great ones.
“The only thing standing between you and your goal is the bullshit story you keep telling yourself as to why you can't achieve it.”
I'm counting Marvel Now! as a jumping off point they've cancelled all my series now anyway (Amazing Spider-man, Invincible Iron Man, Daredevil/Black panther Man without fear) so really for me there's no point to continue with marvel at least for a while because with the exception of black panther they'll all be back in a few years when they hit another milestone issue for the characters and Seriously Superior Spider-man is the best title Marvel could have came up with? Doesn't even have a nice ring to it like the other spider-man titles. Finally one last note what's the point of reverting a series to it's original numbering if it's just going to be cancelled or have a title change barely 30 issues after the change?
If they make good titles, then good. If not, bad. The marketing is a way to pump sales, but the long term success of the event/gimmick will revolve around how good the titles are. People right now swearing off Marvel will come back if the titles are good. And since NOW is all about good creative teams, they have the chance to be.
Either way, it is ENTIRELY too early to judge it. I don't know that you can even judge the New 52 yet - it takes a while to judge if something is a success, and NOW hasn't even finished launching yet.
I do want to laugh at the OP article's "private poll of 80 retailers." As though conversations with a small sliver of shop owners is some kind of scientific survey with objective data. Especially when these are the same people ordering all the variants.
"That's the thing about the Phoenix. There always has to be destruction... Before rebirth. " - Scott Summers
I know Kevin Nichols through a guy that knows a gal. Small world!
If nihilism didn't take some delight in destruction one might suspect nihilists were an unnaturally morbid sort.
This is actually why I'm going to wait for the next massive relaunch. I hate most of the books they're launching now anyway so why bother? They're all going to get cancelled and relaunched in 18 months anyway. I'm going to wait for the next relaunch and see if Marvel gets it right next time. Besides, there's no point to getting invested in any of these books anyway. They're all going to be cancelled in 18 months anyway so who cares?
I was one of the early propenents for a massive Marvel relaunch. I was excited by the idea and really looking forward to Marvel's own version of the New 52. But this is terrible. It's all spread out over 4 months and there is absolutely NO buzz on Marvel Now at any of the shops in my neighborhood. They've got stacks of Uncanny Avengers unsold at my LCS.
Contrast that with the response to Justice League which sold out immediately. Even the 2nd printing was sold out before it even hit shops and DC had to schedule a 3rd printing then (which also sold out before it even arrived).
We will see how the Diamond charts look, but the anecdotal evidence Rich shared on BC is most definitely reflected by what I'm seeing at shops in my own neighborhood. The initial response is shockingly weak and as someone who was all for the idea inititally, I am very disappointed in the staggered rollout. It's just not appealing and so far it isn't working.
Last edited by Flashpoint; 11-04-2012 at 01:36 PM.