I'm not so much against "big names". What I'm really against is continuity. If you really want to see what Matt Fraction could do with the Fantastic Four, let him write them outside of continuity. Give him the concept and let him do what he will. Just look at All-Star Superman and Grant Morrison's recent run on Action and you'll see what I mean. BUT if you're going to insist on continuity, you have to take the egos of the creators and editors out of the process and write to the established continuity, staying true to what has gone before and not trying to reinvent the characters in your own image. Either will work, but mixing them is definitely not working. Yes, the market is creating this situation, but the market is also shrinking. Better to do something now than wait until print comics are a thing of the past.
Oh, and bring Ultimate Peter Parker back!



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