An issue 1 allways sell more than the rest of the ongoing (unless you get Neil Gaiman or Alan Moore to write the book latter). Most books are selling more than they did pre-New 52.
Being behind mid 2000s means nothing other than a) people are reading even less than they did then (and that's a fact) and b) we are in the middle of a world crisis. There's less money to spend with comics than there was before.



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