Having said that, there is a huge difference between the two companies in pricing policies, particularly with digital. I buy fewer Marvel books because the books are not better, but cost more anyway. Why should I pay $3.99 for a month-old standard Marvel comic when I can find month-old comics from a host of other companies for $1.99? The only reason that would make sense was if the Marvel comic was better, but since most of them aren't any better I won't pay more money for them.
I'll only pay more if I really want the comic - and Marvel is doing a terrible job of making me really want most of their books.