VP of marketing at DC answers why they cant be two JC comics at once. As some of you guys have wondered in this thread. Funny too how aggressive he is against the interviewer when he asks if other Vertigo characters will go back to DCU like they didnt just do the same to Constantine....
http://www.newsarama.com/comics/dc-v...-dc-sales.html
Nrama: I'd be remiss not to mention something that a lot of people are talking about right now, and that's the end of Hellblazer. Obviously, Hellblazer and Justice League Dark co-existed for 14 months now. From a sales perspective can you give readers insight into why such a long-running title is being cancelled outright as opposed to say alternatively, Dark, Hellblazer and a Constantine title co-existing if the market would support them?
Cunningham: Well, I don't think it's quite rational to assume that the sales level of a current book would maintain if you created a second title in a different series of book. It would be great in the abstract if you could say,
"Well, we can maintain a book here at this level while launching another one." But I don't think that's realistic in any way.
Nrama: So the key, from a sales standpoint, then, was "one at a time." And the more enticing one, for sales, would be in the DCU?
Cunningham: I think we've been very pleased with the reaction both critically and from fans and sales-wise with how we've used John Constantine in the DCU. And that series, as venerable as it was, has played a long time in Vertigo.
And when you see more fertile, creative ground, you tend to move toward it.
Nrama: Is it accurate this perception that most of the "Dark" characters and concepts are on a one-way road back to the former DCU? That's what people are perceiving? Do you think that's accurate, that you're "moving" them over and that they're no longer Vertigo characters?
Cunningham: No, I think that people are looking at one-off decisions that are made creatively and trying to provide an overarching rubric that doesn't exist to it, which is why a lot of that delves into what I would call speculative fiction almost.
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