The franchise era didnt start last year. And, again, when you push the main stuff and just leave the other books to sell themselves they arent going to be tremendous sales at the start.Until sometime last year, Marvel was publishing a good number of b-list titles but people simply didn't buy them. If fans are rejecting titles that are perceived as good, I really don't know what can be done. This isn't limited to Marvel though, the DC dark line has some excellent titles but as i said before, they don't sell too well because people want their Batman, Superman and Justice League (it's no coincidence that the best selling dark title has "Justice League" in it's title).
Hell, a couple of years ago when Doctor Voodoo, SWORD, and some other lower list character had their books out those were dead before they even got to the stores because comic stores didnt care to make big orders. Why? Cause it's all about the "Next Big Thing" and everything else just gets scraps. When a book gets cancelled before an issue hits the stands, before a reader picks up an issue, you know the system is messed up.