First of all, I have zero confidence that Marvel is going to tie up loose ends with the Marvel NOW "reboot that is not a reboot". There are so many questions. SO MANY LOOSE ENDS. I feel like it's just a giant free-for-all under the guise of yes, you guessed it. 'Our new readers don't know where to start coming in off the street'.
Since when is that a bad thing? Since when is walking into a library/bookstore and seeing a long line of Robert Jordan books a negative thing? Does someone think "Welp, can't buy the latest book and know what's going on so not going to read em".
No. They realize they have months or years of good reading ahead of them and it's a GOOD thing. It's what makes it a HOBBY.
The fact is that back-issues don't make Marvel money. But you know what? It DOES support the local shops. Stop using the excuse of 'oh our new readers need a starting point'. No, they don't. They JUST restarted the Uncanny X-Men run and now they are doing away with that. It just all seems so wishy-washy.
Marvel has just messed with my childhood, I hope it's not all for naught. Marvel was NOT the cluster that was DC before the reboot.
So back to the title, yeah, stop using that excuse Marvel. People say that, but IMO very few are turned off by it. Those that are aren't going to stick around anyway because they don't care to READ in the first place. They are just stopping in off the high of the latest blockbuster movie.