actually, it's called having 13 different covers for 1 comicbook
Consider this: If Disney bought Marvel for the hundreds of properties they have rights to, and if Disney's main thrust with those characters is movies and video games and not publishing, and if Marvel publishing's sales figures continue to fall behind, then how long will Disney allow Marvel to continue the way it is, pushing those valuable properties in directions that make them largely unrecognizable or unsuitable for a larger PG movie audience? Marvel needs to fire their entire editorial staff and most of their writers and bring in writers who understand the characters conceptually and are willing to write them in a way that will keep them familiar to the general (non-fanboy) public while at the same time keeping them fresh. (It can be done -- look at the current run of Daredevil.)
Last edited by Heroid; 08-05-2012 at 09:10 AM.
Instead of leading the market by around five percentage points, they're now leading on average by about 2%.
That's as the overall market has expanded dramatically - aroudn 15% over the past year.
Ike Perlmutter, the former majority shareholder in Marvel who still rusn the company for Disney is notoriously focused on the quarterly bottom line. Every quarter Mavel has to show an increased profit.
"Heads up-- If Havok's position in UA #5 really upset you, it's time to drown yourself hobo piss. Seriously, do it. It's the only solution." - Rick Remender
Sucks 200 character limit.
That's great. I don't read Walking Dead but it's nice to see another company producing a long running, original comic take the top spot. I hope Marvel will take notice (more unique books, less Avengers, X-Men and silly event driven comics.)
Wake me up when it's over...
Walking dead's top? ;O
'If you meet a loner, no matter what they tell you, its not because they enjoy solitude. It's because they have tried to blend into the world before, and people continue to disappoint them'