This looks pretty interesting. I'm actually glad that it isn't Hickman or Ellis writing this. The Ultimate line should be about fresh, new ideas. Bringing a new writer, an up-and-coming artist, is a great way to bring that about.
And his understanding of Tony Stark is an interesting one. I look forward to seeing his representation in the comics.
"Demon in the Armor" is very much about legacy, heritage and generations. Tony Stark is a character of legacy; both his company and his talent is inherited from his father, who was part of a very intricate world before Tony took his first steps as a superhero. What is it that drives Tony to be the reckless, torn soul that he is, and how is that connected with the history of his family and Stark Industries — or is it? Expect to see such questions explored beginning in October.