...Right, but of course the whole underground comix boom came a little later on in the decade. Prior to that, a lot of the collegiate bohemians that made up the latter-day Beat Generation or proto-hippies were attracted to Marvel comics for its increased realism, Pop Art pizzazz and, as previously stated, its trippy visuals and cosmic concepts. Mind you, I'm sure that many folks in that scene also read DC comics, but it was undoubtedly Marvel that caught that generation's imagination the most.
Of course, young kids made up the lion's share of Marvel's readership, but adult readers in their late teens and early 20s were by no means a niche audience for Marvel in the mid to late '60s.
As others have pointed out, the song you're referring to is "Sunshine Superman" by Donovan. Interestingly, "Sunshine Superman" is a firm contender for the title of "First Ever Psychedelic Pop Song", along with The Byrds' "Eight Miles High" (which is the true holder of that title IMO). So again, we have a srong connection between comics -- though DC in this case -- and the hippie/psychedelic scene.
What's more, those purveyors of psychedelically inclined political activism, Country Joe & The Fish, had a number of songs that referenced such Marvel Comics characters as Spider-Man, the Fantastic Four, Daredevil and the Masked Marauder. I promise you, there really is a connection between the American '60s counter-culture and Marvel comics of the period. I'm not just making this stuff up!
Actually, from a number of different sources over the years -- I've read a LOT about the history of the '60s hippie movement, both in the U.S. and in Britain. I know that's a bit vague, but two books that I specifically recall going into some depth about Marvel comics' impact on the counter-culture are
Rhino's Psychedelic Trip by Alan Bisbort and Parke Puterbaugh, and Charles Perry's indispensible history of the San Francisco Bay Area hippie scene,
The Haight Ashbury: A History.
By the way, here's a nice shot of David Crosby of The Byrds (who, along with The Charlatans, were arguably the earliest counter-culture band) in 1965, reading a copy of the Avengers...
Wow! Great find,
dan! I don't think I've ever seen a photograph of the poster for that event. Looks a lot like it was drawn by George Hunter of The Charlatans to me.
EDIT: Nope! Just Googled it and I'm completely wrong...it's actually drawn by Alton Kelley.
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