It can be extremely cheap.
Case in point: Avengers vs. X-Men.
It can also be pretty cool if there's legitimate reasons that are based on good characterization.
Case in point: Civil War.
I like seeing heroes fight each other. It's the Marvel way.
I hate heroes fighting themselves. They should keep battling villains.
I don't care either way. I only want to read a good story.
It can be extremely cheap.
Case in point: Avengers vs. X-Men.
It can also be pretty cool if there's legitimate reasons that are based on good characterization.
Case in point: Civil War.
Heroes fighting heroes is like one cop fighting another. No matter how you slice it, it's just sad. I never, ever like it, but sometimes it briefly has a point.
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I really don't think that there's a fair way of answering that question. Many reasons why. Different age, different tastes, different audience, and so on... As much as we may love those classics of the 60 and 70's, very few of them aged particularly well. Steve Englehart, in particular is one of those writers whose dialogue is so dated that it's almost painful to read nowadays (though, still a great writer, and a definitive influnce on the medium). So, then, of course, the tale would have to be updated for today's audience, then you'd hit another snag as to what I talked about earlier. When Avengers/ Defenders happened, the MU was still relatively new, it was what? 15 years or so old? Interactions were still few and recents and relationships were still being established. For example, Cap and Namor, though there was some mention of them having fought side by side in WWII, their past as fellow Invaders was still yet to be fully developed in Roy Thomas' Invaders, Namor hadn't served as an Avenger, and they hadn't yet had as many interactions as they have nowadays. Then, I found it belieavable, now, It's kind of silly that two such longtime allies wouldn't even give peace a chance. (Of course, THEN, it would also only work if you iignore completely Bendis Illuminatti retcon. What, Strange Namor and Iron Man couldn't have a side chat and prevent all that?).
So, taking all that into account, I really can't imagine a fair way of answering that question. If presented as it originally was, it'd feel dated, if transprted to nowadays, it'd feel as silly, as, IMHO, AvsX does.
Peace
Hero VS Hero.
Works the first time.
A maybe for second.
Third is crap.
Unfortunately, Marvel is in the third strike.
Sometimes I believe posters confuse Marvel comics for DC comics (or another publisher). Marvel's superheroes have been in-fighting or fighting non-super villains since I've been reading, at least.
Some of my earliest memories show Ben Grimm first turning into the Thing and the rest of the Four having to subdue him, the Avengers putting Captain America through a gauntlet because they were unsure it was "the real McCoy", or the Hulk fighting and threatening, well, everbody!
I suggest instead of complaining about Marvel's heroes in-fighting that you seek out books from other publishers that gives you heroes vs villains - if that suits your fancy. Make Mine Marvel even if that entails Aunt May vs Willie Lumpkin.
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Hero vs hero is part of the super hero comics since the start.
It is all part of the fun of super hero comics,and part of the whole which is the strongest super hero (Ex:Who is stronger?Thor or Hulk)
Marvel comics since the 60s had that theme,and is good to see that still being used nowadays but just in more complex and detailed storylines.
Pull List:Uncanny Avengers,Avengers,Superior Spider-Man,Daredevil,All New X-Men,Hawkeye,Captain America,Thor:God of Thunder,Swamp Thing,Morbius,Thunderbolts,Iron Man,Fatale.
I like fights like that where there is a honest diffence between the two, but the mangling they have to do to characters with their Hero Vs Hero events is tiresome.
I think if you have to write a character as someone else to make the event work that not writing the event probably makes more sense. That is true for CW and AvX
Pain shared is divided, joy shared is multiplied
This basically and it's what I said at the beginning of the thread.
Marvel isn't like DC where heroes are worshiped and everyone gets along. There's real tension between heroes in the Marvel universe which always leads to squabbles.
As you rightly said, the Marvel hero scrap has always been a part of their stories. I think readers complaining about it now are post Civil War readers who aren't really used to stuff like this.
Adults struggle desperately with fiction, demanding constantly that it conform to the rules of everyday life when the answer is obvious to the smallest child: because it's not real. - Grant Morrison
Why think that? Its patently not true, there's a goodly number of veteran Marvel readers that are fairly fed up of large majority of hero v hero scraps.
And.. as many point out... its largely a matter of how its written, especially whether it passes two tests "are the participants written in character" and "is scrap realistic given known power ratings"??
A bit (okay a lot) of friendly horse play between Johnny Storm and Ben G is fine, Hulk fighting any body is fine. But serious fights between supposedly rationale adults (and Marvel has plenty of characters written that way) over differences that should be talked through by any sane person.... that's daft. Street level characters (again Marvel has many) surviving a fight against likes of Hulk or Thor (or indeed lasting more than a few seconds).... again that's daft.
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