What draws you to this brand?
Are you from Fort Lee, New Jersey?
'Cause you sure ask a lot of questions.
Because Bendis and Quesada aren't in control. Honest answer.
It had superheroes that weren't like Marvel's and the universe seemed more grand. This has all changed now of course, but I still like Aquaman. Can't find him anywhere else.
(Wow, am I really saying that the best thing about the DCU is Aquaman? Yikes. lol)
New Avengers, Morbius The Living Vampire, Scarlet Spider, Iron Man, Fearless Defenders, Fantastic Four, Deadpool Killogy, Savage Wolverine, Wolverine, Uncanny X-Men & X-Force, Cable & X-Force, Gambit
I like DC's iconics more than I like Marvel's. Why Marvel or DC? Because superheroes.
Pull-list: Action Comics, Batman, The Flash, Superman, Superman Unchained, Justice League
Lots of things.
I grew up watching the Superfriends in the 80's, so there is that whole childhood happy memory thing going on.
I didnt start reading comics until the early 90's, and I really liked what DC had going on in a lot of their books back then. Marvel on the other hand, seemed to be nothing more than issue long slugfests, half the time against other heroes. The heroes didnt seem overly heroic by comparison because of this, and didnt really inspire me or trigger my imagination. Picking up a DC comic, I could see Superman travel through space, or see Flash run through time. Marvel on the other hand, just had a bunch of highly flawed heroes fighting a lot of villains.
The scope is bigger, the characters are bigger than life, and most of the time I prefer the writing. Not always, and I have certainly gone through periods where I dont read much DC at all, if any. But for the most part, I think DC has more creative and imaginative story lines, with characters who feel like they fit giant cosmic Crisis stuff better than say, Wolverine or Spider-Man.
They tell great stories about the characters I love. Simple as.
The characters, especially the second and third generations.
I like the overall feel of DC. It has a more mythological and grander tone overall. I’ve read both Marvel and DC and they both have their strong points, I just happen to find DC more enjoyable. Right now I’m getting a lot of Marvel stuff (in addition to all the DC stuff) to check things out and will for the next three months or so. So far, I’m honestly not that impressed, but I’m striving to keep an open mind and will keep reading.
I don't really have any greater attachment to DC than Marvel. I really don't see any company wide differences right now that go beyond marketing. I'm much more liable to follow specific writers than a specific company or character.
Current favorite ongoing series: Fatale, Saga, Judge Dredd, Batman Inc, Batwoman, Daredevil
I've traditionally been a DC person in the DC vs. Marvel rivalry.
Traditionally, Marvel was the superhero heir to the monster and horror books. It had characters that were on the verge of losing their humanity to uncontrollable forces. It had heroes that were gripped by angst over the fact that they had powers. This angstiness gave rise to long term, soap opera plots (I quit the Fantastic Four!) and "real world" issues melodrama. Its greatest heroes were viewed with suspicion by ordinary people.
DC was based instead on classic 50s science fiction, with square jawed space explorers zapping bug eyed monsters. It had places Metropolis, the shining City of Tomorrow, and Themyscira, the earthly paradise. The virtues of the heroes engendered trust with the ordinary people, who admired and liked the heroes. The heroes shared similar goals and got along well with each other.
(I never was a heavy reader of the Batman family books, which skews my perceptions.)
The bottom line was that I perceived DC as bright and optimistic, Marvel as dark and pessimistic, and I choose bright and optimistic for my escapist entertainments.
This is partially why I feel the nu52 and the whole permacrisis period at DC have been a letdown, and especially since the nu52 I've been falling out of fandom with DC. The xtreeem! violence was already ramping up before the reboot. The importation of Wildstorm and Vertigo elements has not helped; the gratuitous weirdness, grim moods, and decompressed writing styles from former Vertigo writers have made several books unpleasant to read.
Over yonder at AvX, Marvel is showing that it can still do huge slugfests between essentially random teams of characters the way they've always done it, and make it reasonably entertaining. DC apparently .... plans to do the same thing. What they lack is the years of practice they have over yonder. And DC takes itself too seriously. I don't see DC's version as having even half of the potential.
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I am about 60% DC, 40% Marvel, in terms of favoritism. I'm not all one or the other. I think traditionally my preference with DC falls in line with SteveGus above, just maybe not quite so vehemently. I rather prefer the heroes who have fewer problems and get to enjoy being heroes over the angst and worry of the Marvel universe, but it's just a mild preference.