NOTE: This looks irrelevant, but it actually does relate to the topic. Sorry it got so long.
Why I dropped weekly comics buying:
1) The price increases. The release of the normal-sized Dark Avengers #1 at $3.99 was the day I canceled my subscriptions to all titles.
2) Marvel's darkening the past of its characters.
X-Men: Deadly Genesis showed Xavier as a corrupt liar,
Amazing Spider-Man showed Gwen as having slept with Norman Osborne, etc. I can deal with some of the present being corrupt, but don't do that to the past. ("Leave my classic comics alone! Keep your stinkiness to yourself!")
3) The ultra-violence present in many titles (the Green Lantern books come to mind, as does Mark Millar's work).
4) The extreme casualness with which sex outside of marriage was handled. Kevin Smith explicitly stated the Black Cat and Spidey had done "the nasty" (Felicia's words) several times, and Smith's
Daredevil showed Black Widow ready to "do it" for old times sake. In Nightwing's first "One Year Later" issue by Bruce Jones, he slept with a woman whose name he couldn't remember in the morning.
5) The normalization of the gay lifestyle being pushed so hard, starting (for me) with Chuck Austen's run on
Uncanny X-Men and moving onward from there.
Many everyday people do treat sex casually. To me, a hero/-ine is not an everyday person. A hero/-ine lives his/her life differently.
I think it was Jim Shooter who said that the reason there were so many more super-villains than super-heroes in the Marvel Universe is that most people, when given that kind of power, become corrupt. It takes a very special, self-sacrificial person to have that kind of power and not use it selfishly. That kind of self-sacrifice and unselfishness just doesn't meld well with the casual attitude toward sex seen in many comics today.
Also relevant: "Nobody should write superheroes who doesn't believe anyone can be more noble than they [the writers] are." - Roger Stern, per John Byrne on his forums.
If you want to read some more about this, read
this article from a couple of years ago, "Tolkien and the Silver Age of Comics."
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