"The Avengers" Continue To Smash Records, Take In $207 Million In North American Open

[fenixrisingxl]

Oh you won't believe the bullshit i've seen from the Bat fanatics. Some were suggesting that at least 20 million of the OW was simply because people wanted to see the new TDKR trailer.

Others are saying because it has 3D it's not a big accomplishment. Even though even without 3D it'd be about 180 million OW anyway...

No offense to anyone out there, but I'm mostly dismissive of the TDKR trailer theory. Although I'm sure it's possible, I just don't see how that many people would pay to see one trailer in this internet age (though I'm sure Meet Joe Black might argue otherwise, with it's attached Phantom Menace trailer).

I think the 3D theory holds more weight, but I'd like to see an official breakdown to be sure. The link below estimates 52% of the domestic take was attributed to 3D tickets:
http://social.entertainment.msn.com/...6-76f05c638d33

Has anyone out there found a corroborating report, specific figures, or any other breakdown at all?
I'm not really interested in starting a pi$$ing contest, but I am extremely taken aback by how important/profitable 3D showings seem to currently be, and would just like to see how much they figure into the tally.
I always viewed them as more of a ripoff than anything else, but maybe I've been wrong all of this time.

[Lord Bravery]

Adjusted, without 3D Avengers would have made around 180 million anyway. It sold the most amount of tickets, ever.

[Dreadstar]

. . . The link below estimates 52% of the domestic take was attributed to 3D tickets:. . . .

Yes, but remember that while a 3D ticket costs more, you still have to account for the 2D equivalent price of that ticket, anyway. I believe you can find somewhere that will tell you the actual number of tickets sold, perhaps a better indicator of what you're going for?