I think this is actually how the studio is going about their superhero franchises. Every time I've heard interviewers mention the success of the Marvel films to any Warners/DC executives, they've replied that their characters are "bigger" and able to sustain themselves on their own.
Well, you can say that DC, but it only works when you have filmmakers who have a good story to work with. That is why the recent Batman movies have been amazing and Green Lantern was...well, not.



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