-Sales mean nothing but popularity. Transformers 3 made a billion dollars.
-Critical reaction goes a bit further. However, it's not like USM, aside from the Eisner nod, is blowing Ultimates out of the water critically. Around here, Ultimates certainly seems to be the preferred book, and reviews I've seen around the web are positive for both books, with neither really standing above the other.
-I'm curious what "etc" means in your post. In what other measurable aspect is Ultimate Spider-man outperforming Ultimates?
First off, I didn't say that. I acknowledged that new readers might miss some things, but I still think they can follow the book just fine.It's also more new reader friendly which is something the other three titles of the relaunch unfortunately lacked. What's the point of a relaunch if it's not new reader friendly? You said it yourself that UCTU isn't very new reader friendly.
Secondly, I agree that USM is more new reader friendly. But so what? That doesn't make it a better comic book. It might make it a better book for new readers, but that's not Marvel's only demographic. A relaunch doesn't have to reset everything to zero. New Ultimates was no more new reader friendly than Hickman's Ultimates; a new reader would have no idea who Zarda is, why Thor is "dead," or why Black Panther doesn't talk. Not only was that after a relaunch, it was called "NEW" Ultimates.